The Opportunity: Talent Valuation

Africa’s creators are sitting on a goldmine of talent but earning copper-coin returns, which is unfortunate, being that Africa has the richest oral history and tradition known to mankind. Legacy platforms pay less than $2 per 1000 YouTube views in Lagos, while the same clip nets $12 in Los Angeles.

That arbitrage bleeds local storytellers, forcing many to juggle side hustles or completely exit the space, or for the majority, not even get started. Meanwhile, the continent adds 30 million new mobile-internet users every year, the fastest growth amongst all continents still. That’s 30 million reasons why African creators can’t afford to wait for fair systems.

Demand is exploding, but the payout rails are broken.

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The Blockchain Fix

Blockchain technology fixes both sides of that equation:

• ‍Instant, borderless payouts

Stablecoins like USDC now move from Nairobi to New York in seconds at near-zero cost. Circle and Tether’s dominance in Africa has proven sustainable and growing faster than ever to even the rural parts of Africa.

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• Programmable revenue splits‍

Smart contracts route income to every collaborator—voice actor, sound designer, even community investors—in real time. Chainalysis tracked $125 billion in on-chain value flowing through Sub-Saharan Africa last year; creators in Africa deserve a slice, and that is what must happen for Africa’s creator economy.

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• Provable ownership & superfans

NFTs don’t have to be just art images or PFPs anymore, they convert hit episodes, poems, proof of listen POAPs or cover art into scarce, tradable collectibles, igniting fandom economies that are already pushing Africa’s creator market toward a projected $30 billion by 2032.

Jamit’s approach: Valuing & Rewarding Creators. At Jamit, we have built the world’s first decentralized audio storytelling platform with an audio-commerce engine baked into it that mints every creation, reaction, remix, license and more. Listeners are now also being rewarded for time spent with micro-rewards, creators cash out in USDC.

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Why Now?

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• ‍Youth wave‍

70% of Africans are under 30; they’re mobile- first, meme-native, and impatient for fair pay they deserve.‍

• Wallets everywhere

Africa hosts 50 million crypto wallets but still tiny onchain volume: latent demand waiting for creator- centric apps.‍

• Policy tailwinds‍

From Nigeria’s sandbox licences to Kenya’s draft Digital Asset Bill, regulators are signalling “build responsibly, but build.”

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The 3-step blueprint for a thriving creator economy

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1. Tokenize every story – Treat stories, podcasts, comics as onchain media content with built-in royalty logic.
2. Universal pay-out layer – Integrate stablecoins and local mobile-money rails into one API so a writer in Accra can cash out on global earnings in cedis by dinner.
3. Community capital markets – Let fans support and cofinance future creations, seasons via fractionally-owned story NFTs, sharing upside while amplifying reach.

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Let’s build a continent where every voice owns its future and every story has a global shot. If we do this, Africa stops exporting raw creativity at a discount. We’ll export finished IP, keep the value local, and invite the world to invest, one onchain story at a time.